Pirates of the Caribbean has a very wide reach due to it’s gender cast balance, and the combination of action and comedy. The main target audience would probably be males aged 15-28. The trailer effectively targets this market through the use of the funny one-liners, famous and attractive cast (i.e. Kiera Knightley), and the exciting action portrayed in the weapons and fighting.
The theory of ‘four needs’ is also applied to appeal to the target audience.
Entertainment and diversion: The comedy in the trailer entertains the viewers and showcases the comedy of the film.
Surveillance and information: The audience’s curiosity into this imaginative adventure world is satisfied.
Relationships: The audience build ‘relationships’ with these identifiable characters.
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